ANNUAL REPORT 2017 12 A NEW CHANNEL MANAGER After many years of serving as a producer of successful and impactful children’s programs – such as the popular educational program My School – Andrea Elmounayer took on her new role as SAT-7 KIDS Channel Manager at the beginning of 2017. Andrea is one of SAT-7’s long-serving staff since the birthing of the 22-year-old ministry. As channel manager, one of Andrea’s first tasks was to meet with new producers in both the Egypt and Lebanon studios, at the beginning of the year, to review new proposals. Together, with producers of existing programs, they reviewed successful productions in order to improve future content. WHY IS THAT? RESPONDS TO SHOCKED CHILDREN SAT-7 KIDS also addressed the attack which took place on 26 May in Minya, Egypt, when a bus full of children was attacked by gunmen. Just minutes before going live, Why is That? changed the episode’s theme to address the distressed children calling into the program to ask questions. Presenter Essam Nagy led viewers in prayer for the families of the victims. A NEW WEBSITE A new tablet friendly, engaging and responsive SAT-7 KIDS website, officially launched in March 2017. The new website includes spiritual material such as Bible verses, devotions, Bible quizzes, and more. It also includes educational resources such as episodes of Fun Farm, My School, and information bringing awareness of children’s rights. All the content aims to be entertaining and engaging such as colouring segments and games, and social content where children can be introduced to program presenters, a “star of the week” section, and much more. 10 YEARS OF IMPACTING YOUNG LIVES SAT-7 KIDS, the first 24-hours-a-day Christian satellite TV-channel for Arabic-speaking children in the Middle East and North Africa (MENA), celebrated its 10-year anniversary on 10 December 2017. During its 10 years of broadcasting, SAT-7 KIDS has accomplished incredible milestones and impacted millions of lives with entertaining, educational, and spiritually uplifting programs. SAT-7 KIDS celebrated the occasion with a special live program from its Lebanon studio. On that day the channel unveiled a new logo, channel IDs and graphics. APPROACHING CHILDREN THROUGH SOCIAL MEDIA So many children and young adults are hooked onto various social media platforms. It is vital for the channel to evolve its approach in order to increase viewership, with short and enticing segments and clips that grab children’s attention and spark their curiosity to learn more. In 2017 the channel worked closely with the Audience Relations department to collect and produce short clips of children’s testimonies and multiple mini-dramas for sharing on social media, to empower and promote further the SAT-7 KIDS programming and ethos. SAT-7 KIDS CHANNEL UPDATE Happy anniversary to my favourite channel and to all my favourite presenters: Marianne, Elie, Karen, Kamal, Joy and all the others. May every year be full of happiness, blessings and joy to you and to your wonderful channel! A boy from Lebanon “