STRATEGIC  GOALS SAT-7 LONG-TERM MISSION PRIORITIES 1) To make the Gospel available to everyone in the Middle East and North Africa (MENA), especially to those who would never otherwise have the opportunity to hear it, including: Children, who are the least reached but the most important audience and the main hope for change in tomorrow’s MENA. There are 150 million children in the MENA region under the age of 16. Women, who remain generally isolated from the Gospel and whose potential for influence has always been underestimated. The illiterate, whose only source of uncensored information is satellite television. Those in closed homes, in closed countries, who may never even have met a Christian before. 2) To encourage, support, and empower the Church in its life, work, and witness for Christ, especially in areas of political turmoil and Christian persecution, and to be a catalyst for spiritual renewal, church growth, discipleship, and social change in the fast-changing MENA region. SUMMARY OF SAT-7’S PROPOSED OPERATIONAL PRIORITIES FOR 2018 Establish SAT-7 ACADEMY by increasing our range of programming and promoting the use of the SAT-7 ACADEMY online learning platform. Produce higher quality programming across all channels, in particular drama, music videos, game shows, documentaries, testimony programs, and bold new programming that offers a platform for dialogue on key issues in the region. Make key staff appointments and invest in existing staff, strengthening our middle management team. Deliver better social-impact programming across all channels. Seek new on-the-ground partnerships in the region and establish structures to facilitate new funding for these programs and initiatives. Better resource SAT-7 TÜRK as the only Christian channel broadcasting on the popular Türksat platform in a country where Christians are a tiny minority. Ramp up SAT-7 TÜRK’s annual budget to the same level as SAT-7 KIDS and SAT-7 PARS. Launch our new TV based social media strategy Launch our Parenting Social Media Campaign in Arabic and learn from this pilot. Create online resources and run campaigns that address life issues such as trauma, unemployment, and questions about life and faith. This work may well lay the foundations of how SAT-7 will look in the next decade. Produce everything in high definition (HD) by replacing the last of our Standard Definition (SD) cameras and production equipment. Strengthen SAT-7’s organisational capacity in order to: • Produce impactful and well researched programs. • Conduct research to better understand viewers needs and SAT-7 performance. • Provide viewers with an excellent experience when seeking our help. • Oversee our different legal entities and channels through sound governance. • Implement a global fundraising strategy focused on supporting core budget operations. ANNUAL REPORT 2017 31