EASTON, MD – December 4, 2017 – The first Arabic Christian TV channel for children, SAT-7 KIDS, celebrates 10 years of broadcasting on December 10, attracting an audience of over 4.6 million* children in the Middle East and North Africa.
“We would need the largest cake ever made if we could invite all our precious viewers over for a party,” says SAT-7 KIDS Channel Manager, Andrea el Mounayer. “Borders, practicalities and even wars, mean that isn’t possible. But, just as they have been watching us – sometimes even when there has been danger all around – they will share in the joy and fun in the safety of their homes.”
SAT-7 KIDS will celebrate the anniversary with special programs from its Lebanon and Egypt studios..
A GROWING AUDIENCE
With live shows giving viewers the chance to call in to the show, thousands of children and their families tell SAT-7 how much they appreciate the programs.
“My two sons are five and six years old. Through your programs, they learned to read a Bible story with me every night before going to bed,” says a mother from Iraq.
“I love your programs and I love Christ’s teaching because it is a teaching of forgiveness and love,” says a boy from Yemen.
Since launching on December 10, 2007, SAT-7 KIDS has built up an incredibly regular viewership of 4.6 million. Viewers tune in from every country in the region, with the largest audience in Egypt, then Syria, Morocco and Yemen.*
In a region where 30 percent are estimated to be aged 14 or under1, children’s programming has been an important part of SAT-7’s broadcasts since its launch in 1996. But when the dream of a 24/7 dedicated channel for children was realized, it grew to include drama, comedy, worship, quiz and talent shows, cartoons, news reports, and live call-in programs.
Over this time, many viewers have grown up with the channel. Some have even become presenters! Marianne Daou, pictured left, grew up alongside the channel and went on to present several seasons of the live show Let’s Sing Together.
SAT-7 Chief Channels Officer and Deputy CEO, Rita El Mounayer, comments: “It’s a blessing that SAT-7 KIDS impacts children’s spiritual lives, helping them to know His love, understand His Word, pray for His peace, and seek His forgiveness. Many of these children now have an unfailing hope in God with which to face their futures, and are equipped to change the face of the Middle East, applying what they have learned from our screen and sharing it with their families, neighbors and friends!”
Launched in 1996, with its international headquarters in Cyprus, SAT-7 broadcasts Christian satellite television to an audience of over 21 million people in the Middle East and North Africa. SAT-7 broadcasts in Arabic, Farsi and Turkish languages on four channels. Learn more at www.sat7usa.org.
© SAT-7 2017
*Audience figures drawn from Ipsos research, 2016
1Current estimates by the World Bank