A new satellite television channel, SAT-7 ACADEMY, is set to launch on September 1, 2017. Broadcasting round-the-clock in Arabic, the channel will offer millions of displaced or refugee children complementary learning opportunities through a variety of television programs.
War has forced 13 million children out of school across the Middle East and North Africa (MENA). Schools that have not been destroyed are overcrowded, and the fear of violence has caused parents to keep their children at home and teachers to abandon their posts. Families flee conflict to save their lives, leaving behind their homes and jobs as well as putting their children’s futures at risk. These children are in danger of becoming a “lost” generation.
By launching SAT-7 ACADEMY, SAT-7 is striving to help bridge the gap in education, equipping children, parents, and teachers across the region.
“I feel honored to be taking on the helm of SAT-7 ACADEMY as it represents the core humanitarian values I believe in most: education and social development,” says Juliana Sfeir, SAT-7 ACADEMY’s newly appointed Channel Manager.
WHO IS THE NEXT GENERATION?
SAT-7 ACADEMY seeks to provide a distinctive range of holistic programs that will address this education crisis. The channel will not only aim to supply academic, emotional, and psychological support for children – who are either out of school or need supplementary schooling – its content is designed to help parents better raise their children, and equip teachers with creative teaching methods. SAT-7 ACADEMY is designed for the three pillars – children, parents, and teachers – that will shape the next generation.
“The need is enormous, the dream is colossal, and the time is ripe. I believe we will soon witness societies without violence and classrooms with creative teaching,” says an optimistic Sfeir.
LEARNING THROUGH TELEVISION
SAT-7 ACADEMY’s program lineup includes new programs made specifically for the new channel:
- Your Doctor – a short medical education segment, providing a range of self-care information on first aid, emergency health care, and lifestyle matters;
- Storytelling Club – a social impact workshop for children dealing with trauma;
- And With Smyrna – a program presented by a family counselor that provides practical parenting as well as deals with trauma and emotional issues.
Popular educational shows, like the on-air school program My School, that are currently being broadcast on SAT-7 KIDS will move to the new channel. My School is teaching subjects such as Math, English, Arabic, and Science, from pre-school to early primary years. The program has achieved broad viewership with an audience of at least 1.3 million people – with the majority watching daily and others at least once a week.
“I am eager to see this channel bring learning to the hearts and minds of refugees and our region’s most underserved children, youth, parents, and poorly equipped educators,” Sfeir says.
To ensure SAT-7 ACADEMY’s programming can be used to maximum effect, SAT-7 is also launching an online e-learning center. Viewers will be able to log on via laptops, tablets, and mobile phones to customized profiles with courses available at their fingertips.
The e-learning center will help viewers further engage. With each person learning at their own pace, users will have access to even more relevant course material. The center aims to inspire creative and analytical thinking and will include access to an extensive learning library. The center will also encourage users to take further related and relevant courses.
ESSENTIAL SERVICES FROM A TRUSTED RESOURCE
SAT-7 ACADEMY is SAT-7’s sixth channel to broadcast across the MENA. For over 21 years, SAT-7 has aired various educational and social programs, tackling the most pressing and evolving development issues in the region. The launch of SAT-7 ACADEMY is an addition to SAT-7’s ongoing quest to provide the best, most relevant and helpful holistic programming for its different audiences.
“Through this new channel and the different online platforms bearing our already trusted name, we will provide essential educational services to thousands of families who are in circumstances of considerable hardship. They will be able to access our learning content from any place, at any moment and, soon, through any device,” explains SAT-7 Founder and CEO, Dr. Terence Ascott.
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HOW TO WATCH
SAT-7 ACADEMY will be broadcast free-to-air from the Nilesat satellite to an audience across the Middle East and North Africa. Additionally, the channel will be viewable via online streaming to Arabic-speakers living around the world.
Image: Satellite footprint of where SAT-7 ACADEMY will be available to viewers.
Channel name: SAT-7 ACADEMY
Satellite name: Nilesat (E7WA) at 7º West
Frequency: 10.727 GHz Horizontal
 MENA Out-of-School Children Initiative (OOSCI) overview report, April 2015 <http://www.oosci-mena.org/regional-overview#report>.
 IPSOS survey of 10 Arabic countries in July 2016.