Christian TV Network SAT-7 Releases New Data
NICOSIA, CYPRUS – March 27, 2018 – New Audience Relations data shows that the number of Farsi speaking viewers contacting SAT-7 PARS has almost doubled since the channel began to broadcast on the Yahsat satellite in May 2017, with significantly more Afghans responding.
Compared to Hotbird, the satellite platform SAT-7 PARS has broadcast on since 2006, Yahsat provides a much stronger signal into the Persian-speaking world, including Iran, Afghanistan, and Tajikistan. It requires a much smaller satellite dish – which is very attractive to viewers in Iran, where all dishes are technically illegal.
SAT-7 PARS is the first and only Christian channel on Yahsat. The channel now can touch 9.5 million additional households with God’s message of love and hope – a number that doubles its previous potential audience.
95% INCREASE IN AUDIENCE FEEDBACK
After launching on Yahsat, the channel’s Audience Relations team immediately noticed an increase in contact from viewers, suggesting that new viewers were finding the channel on Yahsat and being positively impacted. Overall audience engagements (conversations with viewers online or over the phone) increased by 95% in just a few months!
Panayiotis Keenan, Executive Director of the SAT-7 PARS channel, says: “It is exciting to see that in a very short period of time, there has been a huge increase in viewers contacting us. New viewers are contacting us every month!”
AFGHANS TESTIFY TO CHANGED LIVES
Significantly more viewers in Afghanistan are calling, wanting to know more about the Christian faith. An engineer from Afghanistan recently said, “My parents were murdered four years ago. This act of violence caused me to question the morality of humanity, especially of those around me. I started researching answers, and even tried to get a Bible from anyone who could possibly have one, but I had no fruit. One day as I was watching TV, I came across SAT-7 PARS. I really enjoy the programs, listen to all the worship songs and also watch all the movies that air at night. My father-in-law also joins me at times and gets blessed by your programs. I desire to grow more in my faith. Do you have any material that I could read? I would really like to share with more people what I’ve learned, and help them see God’s love.”
In a country where believers are often isolated and have limited access to Christian resources, Audience Relations support and 24/7 access to encouraging Christian programs is a lifeline.
SAT-7 PARS is now broadcasting 24/7 on both Hotbird and Yahsat. Together, the satellites provide coverage from Western Europe to the far reaches of the Middle East on the two most popular satellite platforms in the Persian-speaking world, thereby maximizing the channel’s potential audience.
Launched in 1996, with its international headquarters in Cyprus, SAT-7 broadcasts Christian satellite television to an audience of over 21 million people in the Middle East and North Africa. SAT-7 broadcasts in Arabic, Farsi and Turkish languages on five channels. Learn more at www.sat7usa.org.